Collection: Mega Growth (Profectiv)

Profectiv MegaGrowth is one of the most iconic brands from the Strength of Nature family. The legacy of Strength of Nature began with one man’s dream. Mario de la Guardia, Sr. brought his family from Cuba to the United States with no money and sheer ambition. He invented the no-lye relaxer, a feat that revolutionized the hair care industry. His son, Mario de la Guardia Jr., carried his legacy forward and started Strength of Nature in the year 2000. Today, Strength of Nature is a global hair care company with a presence in over 50 countries. It creates affordable yet exquisite hair care for women of colour through its portfolio of multiple brands like African Pride, Motions, Just for Me, Soft & Beautiful, ElastaQP, Beautiful Textures, SmartPerm, TCB, and ProLine.