Collection: Cantu

STAMFORD, Conn., March 13, 2024 – Cantu Beauty, an industry leader in textured hair care, is thrilled to announce its latest brand ambassador, Skai Jackson, an actress and bestselling author, renowned for her authenticity and commitment to empowering young women. Jackson will be the face of the brand, promoting its groundbreaking reformulated classics now made with fair-trade organic shea butter plus B vitamin complex, designed to increase moisture, strengthen hair, and help foster healthy hair growth.

The exciting lineup of new products include the brand’s best sellers: Sulfate-Free Cleansing Cream Shampoo, Hydrating Cream Conditioner, Curl Activator Cream, Coconut Curling Cream, Shea Butter Leave-in Conditioning Repair Cream, and Argan Oil Leave-In Conditioning Repair Cream. Each product is meticulously crafted to cater to the unique needs of textured hair consumers around the world.

“I am thrilled to partner with Cantu, a brand I’ve been using since I was a kid,” Skai Jackson states. “Being a part of its evolution and advocating for products that celebrate authenticity is a dream come true. I look forward to empowering young women worldwide to embrace their natural beauty and confidence.”